Nowadays Relationship Marketing is becoming more important, as a management philosophy for organisations where the main motto is to maintain a long relation with their clients, a target that is many times more important than achieving new ones.

In this respect, organisations are strengthening and developing the lines of communication that they establish with their clients, designing more direct actions and commercial messages (`tailor made´ for each type of client) aiming for the most personalized marketing actions.

The segmentation stage is key in any Relationship Marketing activity. Businesses and organisations need to clearly identify the target customers of their commercial activities, differentiating similar groups whose  features, motivations and demands make them behave similarly, when the same marketing action reaches them. 

The Servinform Group offers its clients the first step to design and carry out successfully their marketing  actions via the supply,  standardisation and

treatment of data bases from individuals and companies, following the segmentation criteria defined by each organisation.

The main value that the Servinform Group adds to this service is the possibility of dealing with the registries from an official database until they adapt it to the demands of each action.

The Servinform Group offers businesses a comprehensive solution for the design, execution and control of those Marketing actions devised to establish a Direct Communication with the client, via  which he is suggested to answer back. The aim of this dialogue client-company is that it actually ends in a  deal.

Through the Direct Marketing Answers, the Group provides other companies with the tools to carry out the actions mentioned before, both in the initial stage of sending messages out  and in the second stage, dealing with the clients feedback.

Together with the services developed for Direct Marketing and Promotional Marketing, the Servinform Group provides the tools for the design, setting up and control of its Customer Loyalty Clubs. This service strengthens the client´s loyalty to the products acting on the more emotional side of sales, offering them a preferential and differential treatment.

In each of the development and setting up stages up of these Clubs, technological solutions play a key role, this is where the Servinform Group provides its biggest value, helping companies to reactivate those Client Clubs that haven’t met  expectations. The Group assesses businesses on the most adequate actions for the Club’s optimisation, managing the whole or part of the reactivated Club.

In recent years these Loyalty policy strategies have become more important, companies have therefore started searching for new means of communication with their clients. Land and mobile phones together with the Internet have become the new platforms for the dialogue company - client, enabling a more direct and closer dialogue with the target customers.

As part of its solutions for Relationship Marketing, the Servinform Group has established Call Centres and

Contact Centres, becoming one of the main companies specialized in managing Telephone Customer Services.

Using Multichannel Communication Platforms  the  company - client communication flow is managed, coordinating ingoing and outgoing calls with Mobile Marketing and e-Marketing Campaigns.