Servinform, a pioneering company based in Seville, is known for transforming businesses with customized solutions and innovative technology. It has signed a definitive agreement to establish a strategic partnership with AS Equity Partners, a pan-European private equity firm headquartered in Zurich and London. AS Equity Partners focuses on investing in mid-sized technology and technology-enabled companies that possess untapped growth potential.
AS Equity Partners will acquire 60% of Servinform’s capital once the investment process is finalized. The Rufo family, which has been the majority shareholder of the company until now, will retain the remaining 40%. It is important to note that the entry of this new investor will not impact the current leadership or management team of the company. Nacho Rufo will continue to serve as the company’s Chief Executive Officer and shareholder.
This alliance not only strengthens our financial capacity but also provides us the knowledge and experience we need for continued growth. «We aspire to move forward toward new horizons,» assures the company’s president and CEO, Nacho Rufo.
AS Equity Partners shares this vision for digital transformation: ‘We are pleased to announce our investment in Servinform, a technology leader in Spain, at a time when the advances in artificial intelligence and automation are key to accelerating the company’s growth and expansion into international markets,’ points out Andreas Schulte, Managing Partner and Founder of AS Equity Partners.
International expansion and strategic growth
Since the beginning of 2024, Servinform has been operating in Colombia in response to the demand of its clients and thus accompanying them in their strategic development. Nacho Rufo explains: ‘The arrival of the company in Colombia is just the beginning as we look to expand our presence in South America, Central America and, in the medium term, the US’. In the same way and with the same vocation, Servinform has recently created a new branch in Italy with plans to start BPO operations in the coming months with two of the company’s strategic international clients.
In terms of investment, the company also considers a significant budget to strengthen its technology and management team, as well as to seek synergies with other companies in the BPO sector.
Servinform was supported in the execution of this transaction by A&O Shearman, as legal advisor, and Jefferies, as financial advisor.
